New for AW25
THE ELEMENTS RANGE
The elements range is sleek and performance-driven; a collection
of insulated jackets for all genders featuring hunterproof waterproof
technology and superior sustainable insulation powered by Thermore
Ecodown Fibre Genius, the swiss army knife of outerwear insulation.
What Is Thermore Ecodown Fibre Genius?
1. PET bottle collection
Used plastic bottles are gathered for recycling.
2. Flake Production
The bottles are cleaned, shredded, and turned into small plastic flakes.
3. Fiber extrusion
The flakes are melted and spun into long polyester fibres.
4. Insulation Manufacturing
The fibres are processed into soft, fluffy insulation material.
5. Padding Application
Insulation fibres are filled and secured inside the outerwear to create a warm layer.
6. Final Product
The result? A cozy jacket suited
for city streets or the Countryside hills.
WHAT IS SONIC WELDING?
Sonic welding is an innovative technique that fuses fabrics together using high-frequency vibrations, no stitching or glue required. The result is a sleek, seamless finish that gives each jacket a modern, elevated look while maintaining strength and durability.
